You've put a lot of time and effort into your web site, and you'd like it to be found. The problem is that you aren't sure how to go about it. Don't worry, you aren't alone.
As you may have gathered, Search Engine Optimisation is now an industry in its own right. At Semantic we believe in "sticking-to-the-knitting", so we don't offer a dedicated SEO service.
Our approach to SEO
Instead we work with our clients to create what Google (et al) says they are looking for... the best possible answers to their customers' search queries. Here's how we do it:
- by working with you to create a great site
- by focusing editorially on your copy, content and links
- by ensuring the site is accessible (Google has no eyes)
- by including Google Sitemaps, to help the spiders discover your content
- by using web standards and best practices (Google likes that)
According to Google, creating a genuinely useful and informative web site, that others will link to, is the best way of getting near the top of the list. We do that.
Working with partners
Over the past few years we have worked with a number of SEO companies ranging from one man bands to big technical operations. Some of them have been fairly unimpressive... Search Engine Spammers, but others have stood out for their pragmatic approach to SEO.
We are happy to recommend the ones we like if you are looking for help. But the bottom line is that once you have a new web site it makes sense to see what the Search Engines make of it.
Words of warning from Google
Bottom line, any solution that sounds too good to be true probably is. Google has a list of things to look for (and avoid) when selecting an SEO.
Why not give us a call...
Although we don't offer a dedicated SEO service we come into contact with these kind of issues a good deal, and if we can shed light on your questions we'll be happy to help. Why not give us a call?